Sunday, February 3, 2013

SEO Marketing Manager (Search Engine Marketing) (Northbrook, IL)

OpticsPlanet has been a growing success since our inception in 2000. Since our beginning, we've received recognition for that success. Most recently, we've been named by the Chicago Tribune as one of the top "100 Best Companies to Work For", and we've also been recognized by both Inc. Magazine and Internet Retailer as a leading e-commerce company and as one of the fastest growing companies in the United States in both the ecommerce space and across all industries. The company launched the world's first private sales site featuring gear for an active lifestyle for outdoorsmen, hunters, hobbyists and military personnel in 2010. The wide OpticsPlanet, Inc. brand portfolio includes an industry heavyweight in OpticsPlanet.com, and also more than 10 smaller online stores integral to the company's strategy of focusing on underserved niches.

Primary Duties and Responsibilities
Implement, monitor, and continue developing our SEO strategy
Compete for first page rankings through optimization among search engines
Find opportunities to acquire new customers through optimization for new queries
Manage content & architecture for our network of online web properties
Work with Content and Software Development teams to implement large scale strategies
Maintain each store's taxonomy and help build the proper on-site classification of products
Build our template library to best optimize the 10,000s of newly added pages
Provide Training to and uphold SEO standards of all content contributing teams
Analyze website traffic utilizing a variety of analytics tools
Earn and refine organic inbound links through creative and effective link- building strategies

Qualifications, Skills and Requirements
Proven SEO experience and understanding
Strong familiarity with current and developing SEO trends and requirements
Experience with web content management systems, analytics tools, and basic HTML is a must
Strong Analytical and Logical skills
Bachelor's degree in a related field is preferred but not required
Positive attitude, strong work ethics, and ability to multi task
A sharp mind with an ability to understand concepts
Willingness to learn
Attention to details
A broad knowledge of ecommerce business models
Excellent verbal and written communication skills
Advanced proficiency in Microsoft Office, specifically MS Excel
High comfort level with software and technology

Well known for the casual, team-oriented work environment that values initiative and enterprise, we are consistently looking for talented and ambitious individuals to join our team. For a deeper glimpse into OpticsPlanet's unique and exciting culture, take a look at our YouTube Channel at http://www.youtube.com/opticsplanet. You can also visit our Facebook Page at http://www.facebook.com/opticsplanet.

Posting ID: 3587682162

Posted: 2013-02-01, 6:44PM CST

Edited: 2013-02-01, 6:44PM CST

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