In this role, you will be responsible for leading the efforts on the following:
* Lead analytics and site testing to drive analytics to enhance targeting and optimization
* Manage the integration of separate analytic sources and develop a comprehensive view of performance measurements
* Gather and analyze data to identify key performance indicators such as traffic patterns and customer behaviors
* Present detailed analysis on specific problem areas or for quantifying trouble spots across web sites.
* Deliver recommendations based on quantitative analysis and ad hoc reporting to key decision makers in understanding usage and customer experience
* Collaborate with site managers, online marketing and development groups to identify opportunities to optimize results based on statistical analysis ensuring data requirements, key performance indicators and business requirements stay closely aligned
* Improve organic search results through improvements in content, architecture, usability and navigation
Qualifications:
* Strong knowledge in Marketing, Social Media, Google AdWords, Google Analytics is required
* Excellent leadership and communication skills (both verbal and written)
* Detail oriented, with the upmost discipline to meet deadlines
* Highly driven and able to learn quickly
* Bachelor Degree in a relevant field of study
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